Reggae Sunsplash

Challenge:

As the event title sponsor, develop, plan and execute Experiential Marketing projects for inter-national and regional campaigns.

Design and execute sponsorship plan that will re-introduce this iconic four-day music festival to the world.

Operational execution of strategy with websites, merchandise, sales offers, giveaways, onsite hospitality, OOH, TV and Radio.

Results:

80 bands over 4 days generated tourism revenue for country of Jamaica with 20% increase in sales and over 300,000 unique visitors to the official site.

Key brands:

Pepsi, Scotia Bank, Cable & Wireless, Motorola, Air Jamaica, VP Records, BBC Radio/TV, UB40, Damian Marley, The Riu Resorts Chain.