Steve Nash Charity Classic

Challenge:

Create, pitch, secure venue and produce an NBA sanctioned basketball fundraising game at the Air Canada Centre with Canada’s first MVP, Steve Nash.

Results:

The inaugural Steve Nash Foundation Charity Classic at the Air Canada Centre was held in Toronto on July 29 2005. A sold-out show with a TV broadcast of event on CTV Sportsnet, onsite giveaways, celebrity appearances, half-time show and pre/post elite events around the city. Raised $280,000.00CDN for the charity and drew over 17,500 people to watch over 20 NBA athletes, Nelly Furtado, k-os and the Wayan brothers in attendance.

Key brands:

NIKE Canada, Mercedes Benz of Canada, Toshiba Canada, The Toronto Sun, Sportsnet, MLSE, Nelly Furtado, K-os, BMG Music Canada, Zoom Media

Headlines:

“Steve Nash thrills a sold-out crowd at The ACC”

Recommendations:

“With our first branded event as a foundation, Towa’s role was all-encompassing: complete project management of the concept and appointment of all entertainment, identifying and securing corporate sponsorships, as well as amazing hands-on delivery and communication with us to ensure smooth running of the event. Her excellent organisational and relationship management skills, combined with lots of energy and enthusiasm, contributed enormously to the success of our event and I have no hesitation in recommending her services to others. It was awesome to watch it all come together.” – Steve Nash